What we do
With the growing reliance on social media, we no longer search for news, or the products and services we wish to buy. Instead they are being pushed to us by friends, acquaintances and business colleagues.
On Pack Promotions
We know a thing or two about shopping and product promotions. Although much of our business now focuses online and long term user behaviour tactics, MLP was originally founded to create strategies to catch consumer’s attention in supermarkets when buying FMCG products.
Many companies followed us into this space however, on pack has now moved on – so, we now innovate by using smartphone and social media functionality to extend the impact of our campaigns. We can:
- Create product promotions to overcome shopper’s price sensitivity and eliminate the need for aggressive use of price-led offers.
- Engage customers with a brand to shift the focus from an immediate sales strategy to one of deepening relationships with customers and potential customers.
- Use digital media alongside more traditional on pack offers as this is both cost effective and engaging.
- Create competitions and prize draws that capture valuable data and encourage customers to connect with a brand and share the experience with their friends through social media.